What was lg original name

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It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives. Refrigerators, Washing machines, Dishwashers, Cooking appliances, Vacuum cleaners, Built-in appliances, Air conditioners, Air purifiers, Dehumidifiers. The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.

LG Electronics was established in and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. LG Electronics 'Jeong-do Management' embodies our high ethical standards and doing business in a transparent and honest manner.

LG will succeed through fair management practices and constantly develop our business skills. LG's vision is to become the market leading company with broad market recognition. LG will succeed through the constant development of capability based in ethical management.

Basic management philosophies that ensure LG will accomplish its business activity goals. It is the intention of LG, as set forth in the management charter, to spread the management philosophies of "creating value for customers" and "respect based management" allowing for more responsible and open management.

LG continues to develop as the global leading company through seeking greater public benefits founded in cooperation, mutual trust, and respect for the free market economy. For this reason all LG employees promise to act uprightly and make value judgments in accordance with the code of ethics. LG Electronics is committed to "winning by the rules".

We regard sound and transparent management practices as the foundation to achieving individual success and global competitiveness. Throughout our global operations, LG Electronics pledges to comply with local laws and regulations, compete fairly, and uphold the highest standards of business conduct.

The LG Electronics Compliance Code of Conduct sets forth clear standards for legal and regulatory compliance all employees should live by in order to realize the principles provided in the LG Code of Ethics. Meet the people that help make LG a global leader and technology innovator in consumer electronics, home appliances and mobile communications.

LG Electronics plays an active role in world markets with its assertive global business policy. As a result, LG Electronics controls more than local subsidiaries worldwide, with roughly 74, executives and employees.

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Skip to Contents. Our Brand. Enhancing your life with LG's products comes with great values, benefits, promise and personality. Innovation for a better life. TAB 1. We are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life.

Pioneering in technology through LG's innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future. LG Way.

Code of Ethics. Our Leaders. Marketing 7F, No. Service 6th floor, str. They launched Lexus as a new luxury brand. It is easier to move down the price ladder less expensive brand extensions. What LG has accomplished is unusual. How did LG successfully migrate a line extension into the luxury arena?

First, recognizing the necessity of a long-term focus for creating a brand. Second, building a brand by leveraging a Paradox Promise, one of the best ways to address customer needs. The move towards the luxury end of the spectrum did not take place overnight.

First, LG had to establish itself as a higher quality, more reliable, more desirable brand than its Lucky Goldstar heritage. This was not just a marketing activity.

It was not merely about a new advertising campaign. The product had to be improved. This was a design and manufacturing challenge. LG did this over time, not instantly. The transformation spanned decades of brand development. Spending decades to build a brand is not a beloved approach within many organizations. Activists and Private Equity firms want profits now regardless of the harm to brands. Short-term profits are what matter. LG focused on the very long-term.

From to , LG focused on innovating its mainstream products. LG focused on manufacturing and marketing attractive, innovative appliances, TVs, phones. The development of the LG Signature line could only credibly happen after the LG brand became re-established as a quality, middle market brand. LG was patient. LG was consistent in establishing a credible reputation for reliability, quality and innovation. The brand is now recognized as a high quality brand. This year, , the prestigious J.

D Power report lists LG as ranking highest in customer satisfaction across all appliance categories. This is its third year in the number one spot. Reported by PR Newswire , J. Power stated that LG is the brand that received more J. Power awards for kitchen appliances than any other manufacturer.

Rather than create a new brand with no connection to the LG heritage, LG Signature brings technological innovation that is gorgeous underscoring the fact that this is not technology for the sake of technology or art for the sake of art. Brand building is ongoing. It does not stop. Brand building takes time and focus and discipline.

Short-termism will not create or build successful brands such as LG. A Paradox Promise addresses customer-desired yet conflicting needs by delivering a brand that offers the benefits of no trade-off. A Paradox Promise offers the best of both worlds; a Paradox Promise brand provides a solution that maximizes conflicting benefits. Customers do not want to trade-off elements of a brand experience in return for gaining other brand elements.

Promising and delivering Paradox Promises generate high quality revenue growth. Peloton indoor bikes and treadmills offer customers the chance to be part of a group while being at home alone. The Venetian Hotel in Las Vegas gives people safe adventure by allowing them to feel as if they are in Venice without actually leaving the U.