What should a copywriters website look like

First, you must know your visitors. What is most likely to interest them? Facts are more persuasive than fluff. Be mindful of the difference between features and benefits. On the other hand, the benefits are how the product will help the customer.

Your visitors should be able to instantly determine where to click on your website to locate the information they want. Hyperlinks should be easy to find. Use good descriptive phrases when writing the labels for the menu items. Pick 2 to 3 of your most important pages and reference them in your narrative copy along with links to encourage visitors to navigate to them and ultimately spend more time on your site.

More people will buy from you when they feel you are talking directly to them about their individual needs.

Your copywriting should be friendly and conversational. Use simple words instead of complex, multi-syllabic vocabulary. So, no speaking to the masses. Big blocks of copy turn readers off. Use catchy headlines and informative subheads to break up long-winded paragraphs and guide the reader. When using words that are bland, uninspiring, or unknown by most, your potential readers are going to be turned off. Readers are pretty savvy these days. A little enthusiasm goes a long way.

Use these eye-catching techniques with discretion. A hyped-up home page will decrease credibility. I was ranting about him. Learned that from you dude. Thanks again! I enjoyed reading this post. I know that many of your tactics are not just for copywriters.

The Crystal Ball method works for software developers, too! Great job using the CBT for Excel! Your timing is perfect. Thanks so much, will give it a go! Great tips! Although fitness trends are constantly evolving, people will always want to look and feel their best. But upwork is no longer for people from non-English speaking countries. It is very hard to find and get jobs on this site. If you have time I want to talk personally with you.

It has been a while since I became a SSFU member, but I can attest to the fact that Danny responded to every email that I had sent, months before I had become a member. Notify of. Inline Feedbacks. Sharlene Roxanne. Last edited 4 months ago by Sharlene Roxanne. Kuljeet Kaur. Manisha Kanwar.

I was wondering if I may make a writing sample copy based on this article here. Abolaji Adurapemi Emmanuel. Samuel Okoruwa. Nina Nazario. Esther Reyes. Jonathan Francisco. Anoop Alex. Jenny Stacey. Aradhika Subramaniam. Reply to MKN. You could create an MVP in a google doc in no time at all and put it up on your Upwork profile! Great article, very helpful!

No 10 is interesting, never thought of that approach. Naila Junaud. Faith Zazueta. Thanks Danny! Tashiyanna Greene. Reply to Tashiyanna Greene. Terrance Grundy. Thank you so much Danny! Danny, you did it again. Danny Margulies. Reply to Rajiv. Good eye my friend. Take care. Mitchell Allen. Hi Danny, I enjoyed reading this post. The best part is that, if I get the job, the client is blown away by the quick turnaround time.

Cheers, Mitch. Reply to Mitchell Allen. Ambriele B. Reply to Ambriele B. You even selected some of your favorite projects to add in there. This will give you a good idea of what they usually look like, and a chance to get inspired. Looking for a quick and easy way to build your portfolio? You can get some inspiration for yours and also learn from them. It opens with a powerful image of Adam himself and a simple, no-BS tagline telling the viewers who he is and what he does.

Her portfolio website has a muted pastel background that complements the green accent color she uses in her thumbnails and for her profile picture, bringing it all together. The design of her site is simple, but consistent all throughout, giving it a polished and professional look. Another great home page example would be the site of the Ampersand Writing Services. Similarly to Kelsey, Clare also has all the must haves of an ideal portfolio landing page:. Gari Cruze is a copywriter with a strong agency background and a lot of cool projects under his name.

When you land on his site, you can see his featured projects right away, displayed in a grid with eye-catching thumbnails. This gives you a good idea of his experiences and expertise, and will probably get you interested enough to click through. His about page consists of fun and entertaining copy about himself — and also gives easy access to his writer resume and contact information.

The home page of copywriter and brand voice consultant Laura Silcock also follows the guidelines of a good copywriting portfolio. Right when you land on her page you find a brief introduction to what she does, written in a fun and compelling way, of course.

Similarly to Kelsey, Laura also features testimonials from people she worked with, strengthening the social proof and appeal of her services. For each project she included:. And if someone wants to see more, they can easily click the button to check out more of her projects on her portfolio page. Tom is a freelance copywriter from the UK, with over 25 years of experience.

He structured his website and homepage a little differently, but we still wanted to showcase it as an interesting example. On his homepage you can find a single well-written sentence of what he does.

This layout first draws the eyes to the text and then lets them to wander right to the navigation. About, services, clients, approach, portfolio… He has it all. He starts it aptly with some witty copy that lets you get a glimpse of his personality and see his copywriting skills right away.

Underneath those few initial paragraphs, you can find his copywriting samples with larger thumbnails, showcased in a grid layout. Once you click on a project, you can see the finished product with visuals on the next page. The home page of CopyKat Creative is visually appealing, consistent is style, and brief. The first two paragraphs of copy are already entertaining to read, leaving you excited to find out more.

Then right below you find big tiles with titles: copywriting, fiction of all kinds, meet the actual Kat and blog. Talk about good branding and tone of voice! When it comes to freelance writer websites and portfolios, there are some checkboxes that have to be ticked, if you want to make sure your page converts.

It has:. Scrolling through her page takes you through all the necessary information you need to know to make your decision. As a good freelancer website should do. The only thing we were missing from this about page was a call-to-action. Because what would be a better place to convert visitors than your about page? It continues with a photo of her and more copy about why you need her and her services.