What makes users happy

It starts with creating a plan that includes your target audience, the marketing and sales strategy. Here is what the GMT strategy should consist of in detail:. An effective go-to-market strategy will help you ensure a successful product launch, establish a path for growth, and reduce the time that is needed to market your product.

The Minimum Viable Product MVP can be an indicator of the direction you should take further with your product development. The MVP, carrying the basic features of your final product, will be a less expensive alternative, lowering the risk of failure.

The MVP must be usable and practical, leaving no space for any radical changes. If your MVP satisfies your early users, you can follow their feedback to continue with the future development of the product. An MVP will help you with measuring the level of user engagement, and seeing how users interact with your product at the market on several platforms and channels.

User testing includes listening and talking to your users about the perks, usability and drawbacks your product has. Consequently, you can always get feedback from the prototype version of the product to change it more easily, compared to an MVP. As you have seen, making your users happy is quite a complicated process that starts from the very beginning of creating your product.

Doing your best in the process of creation and customization of your product is the first step of making a quality product. Within this process, targeting the right audience, creating a marketing and sales strategy are also included. How do I fix it? Mailchimp not only shows what went wrong, but also offers a path to recovery.

Snaps for Mailchimp. Useless, one might say. Kind of like this lifeguard working the Olympics. We all love a little reassurance and validation, right?

This communication provides trust between a brand and a customer. Take a look at this example. This loading state shows me my upload progress and also shows me which ones are complete.

American Airlines is transparent about which seats are available and their prices. As a Southwest regular, this kind of UX has me sold on trying out American Airlines for my next travels. Sometimes being told what to do can make us feel trapped in a corner, like when my laptop reminds me for the 9th time that a software update is available. Which brings me to User Freedom. As a designer, I need to remember that people make mistakes—by offering users the freedom to undo, go back or cancel, we empower them and build trust.

Check out this pop up: both a cancel button and an exit icon in the top right. Industry standards suggest that many users will look for an exit instead of a cancel button.

I spy a close button… it's okay if you missed it. So did everyone else that visited this site. Your users have a problem and it is your obligation to help them. They are looking for your guidance so the best thing you can do is give it to them. These directional cues could be buttons, arrows pointing, forms, text with actual next steps.

Anything that gives users that warm and fuzzy as to what you want them to do. Easy contact information. Your contact information should be everywhere. Plain and simple. Pleasing design like white space, crisp images, large type, and clear fonts. Your website should, well, look good. Be careful not to fuss about with the latest fad when it comes to a website elements like slideshows or parallax scrolling.

I am not talking about creating an award winning design, just a website that makes sense and works. Bottom line: Making your users and customer happy will result in better engagement and sales.

Table of Contents. But, that is not what your users care about. Search Blog.